Combining tech & tradition
Infront Lab and the Swedish Handball League worked together, combining industry-leading technologies with 90 years of Swedish Handball tradition to elevate fandom and grow the game.
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The Handbollsligan Live ecosystem
The Handbollsligan Live ecosystem included a main streaming platform, dedicated club channels, automated video and graphic highlights for social media and consistent activations to engage and learn about fans.
The full season results included:
+
350
live streams
704
%
average FB video views increase
52
%
data capture
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