Three years of engagement
The Mumbai Indians, one of the most decorated cricket franchises and a pioneer in sports innovation, began using activations in 2021. Since, they’ve launched nearly 300 activations via social and digital campaigns.
Identifying & engaging with fans
The cricket franchise wanted to gather first and zero party data to get to know global fans while engaging with them directly.
300
activations
~
250
k
identified users
65
%
average CTR